Win/Loss & Velocity

Why you win, why you lose, and how long deals take to get there.

7 team reports, 2 Rep-Level Personal reports, 1 dashboard and an action guide.

Uses no flows.

Or get all four packs for $89. Professional Edition and up.

Win-Loss & Velocity dashboard showing win rate by deal type, rep and lead source, average won deal size by quarter, loss reasons, and average sales cycle

What it answers

  • What's our win rate by rep, by lead source and by deal type?
  • Why are we losing deals?
  • How long does a deal take to close, and how big is the average win?
  • Where do deals move forward, stall or drop out between stages?

Reports included

7 team reports for managers and 2 Rep-Level Personal reports that show each team member only their own records.

ReportWhat it showsFor
Win Rate by RepWin rate for each rep on deals closed in the last 12 months.Team
Win Rate by SourceWin rate by lead source, last 12 months.Team
Win Rate by TypeWin rate by opportunity type, last 12 months.Team
Loss ReasonsLost deals in the last 12 months, by loss reason and rep.Team
Average Sales CycleAverage days from created to won, by rep and type, last 12 months.Team
Average Deal SizeAverage won deal size by fiscal quarter and type, last 12 months.Team
Stage ExitsEvery stage change in the last 90 days, from stage to stage. Shows where deals advance, stall, go backward or drop out.Team
My Won Deals This QuarterEach rep's own wins this fiscal quarter.Rep-Level Personal
My Losses This QuarterEach rep's own losses this fiscal quarter, with the loss reason.Rep-Level Personal

Dashboard

Win rates, why deals are lost, sales cycle length and deal size trends.

Win-Loss & Velocity dashboard showing win rate by deal type, rep and lead source, average won deal size by quarter, loss reasons, and average sales cycle

Behind the scenes

  • Calculates win rate automatically, by rep, by source or by deal type.
  • Makes sure every lost deal comes with a reason, so your loss data is worth reading.

Everything the pack adds is labeled so it can't collide with what's already in your org, and any of it can be switched off.

Easy to adjust

  • Loss reasons can be edited to match what your team actually hears.

Requirements

  • Salesforce Professional Edition or higher
  • A user with permission to install packages (usually System Administrator)
  • No flows. This pack doesn’t count against your flow limits.
  • About 30 minutes to install and set up

Read the install guide before you buy if you want to see exactly what's involved.

Other packs

Pipeline Health · Leads & Top of Funnel · Accounts & Activity. Or get all four for $89.

Need reporting built around your own process? Custom builds start at $499.